{"id":827,"date":"2018-01-10T12:36:08","date_gmt":"2018-01-10T04:36:08","guid":{"rendered":"http:\/\/lo-tan.com\/?p=827"},"modified":"2018-01-10T12:39:36","modified_gmt":"2018-01-10T04:39:36","slug":"ideat-booth","status":"publish","type":"post","link":"https:\/\/peterdixie.com\/en\/ideat-booth\/","title":{"rendered":"IDEAT Booth"},"content":{"rendered":"<p><span style=\"color: #ffffff; font-size: xx-small;\"><span style=\"font-family: 'Proxima Nova Lt', monospace;\">For Ideat&#8217;s booth at the<i> Salone del Mobile Milano Shanghai<\/i> Alberto Caiola Studio created a dynamic and interactive space with a minimal palette of two colours. <\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #ffffff; font-size: xx-small;\"><span style=\"font-family: 'Proxima Nova Lt', monospace;\">The predominant colour is a deep blue, visually striking but also allowing for a <i>green screen<\/i> effect to virtually place visitors in the concurrent exhibition in Milan via a photo stage at one end. In addition to this virtual portal to Milan, the booth housed a cafe area, magazine display and stepped seating. Scrolling LED displays run along the booth adding movement, and the magazine logo in a bold and contrasting green, applied in orthogonal projection over the stepped seating and central area of the booth, adds further dynamism, its elements shifting in the view of passers-by.<\/span><\/span><\/p>\n<ul>\n<li class=\"western\"><span style=\"color: #ffffff; font-size: xx-small;\"><span style=\"font-family: 'Proxima Nova Lt', monospace;\"><i>Architect: <\/i>Alberto Caiola Studio<\/span><\/span><\/li>\n<li class=\"western\"><span style=\"color: #ffffff; font-size: xx-small;\"><span style=\"font-family: 'Proxima Nova Lt', monospace;\"><i>Location: <\/i>Shanghai<\/span><\/span><\/li>\n<li class=\"western\"><span style=\"color: #ffffff; font-size: xx-small;\"><span style=\"font-family: 'Proxima Nova Lt', monospace;\"><i>Completion: <\/i>2016<\/span><\/span><\/li>\n<li class=\"western\"><span style=\"color: #ffffff;\"><span style=\"font-family: 'Proxima Nova Lt', monospace;\"><span style=\"font-size: xx-small;\"><i>Area: <\/i><\/span><\/span><span style=\"font-family: 'Proxima Nova Lt', monospace;\"><span style=\"font-size: xx-small;\">80m<\/span><\/span><sup><span style=\"font-family: 'Proxima Nova Lt', monospace;\"><span style=\"font-size: xx-small;\">2<\/span><\/span><\/sup><span style=\"font-family: 'Proxima Nova Lt', monospace;\"><span style=\"font-size: xx-small;\"><br \/>\n<\/span><\/span><a style=\"color: #ffffff;\" href=\"http:\/\/www.albertocaiola.com\/work\/ideat-at-salone-del-mobile\/\"><span style=\"font-family: 'Proxima Nova Lt', monospace;\"><span style=\"font-size: xx-small;\">link<\/span><\/span><\/a><\/span><\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>For Ideat&#8217;s booth at the Salone del Mobile Milano Shanghai Alberto Caiola Studio created a dynamic and interactive space with a minimal palette of two colours. The predominant colour is a deep blue, visually striking but also allowing for a green screen effect to virtually place visitors in the concurrent exhibition in Milan via a &hellip; <a href=\"https:\/\/peterdixie.com\/en\/ideat-booth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IDEAT Booth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,43,20,7,5,34,25],"tags":[],"_links":{"self":[{"href":"https:\/\/peterdixie.com\/en\/wp-json\/wp\/v2\/posts\/827"}],"collection":[{"href":"https:\/\/peterdixie.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterdixie.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterdixie.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peterdixie.com\/en\/wp-json\/wp\/v2\/comments?post=827"}],"version-history":[{"count":1,"href":"https:\/\/peterdixie.com\/en\/wp-json\/wp\/v2\/posts\/827\/revisions"}],"predecessor-version":[{"id":834,"href":"https:\/\/peterdixie.com\/en\/wp-json\/wp\/v2\/posts\/827\/revisions\/834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peterdixie.com\/en\/wp-json\/wp\/v2\/media\/829"}],"wp:attachment":[{"href":"https:\/\/peterdixie.com\/en\/wp-json\/wp\/v2\/media?parent=827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterdixie.com\/en\/wp-json\/wp\/v2\/categories?post=827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterdixie.com\/en\/wp-json\/wp\/v2\/tags?post=827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}