IDEAT Booth

For Ideat’s booth at the Salone del Mobile Milano Shanghai Alberto Caiola Studio created a dynamic and interactive space with a minimal palette of two colours.

The predominant colour is a deep blue, visually striking but also allowing for a green screen effect to virtually place visitors in the concurrent exhibition in Milan via a photo stage at one end. In addition to this virtual portal to Milan, the booth housed a cafe area, magazine display and stepped seating. Scrolling LED displays run along the booth adding movement, and the magazine logo in a bold and contrasting green, applied in orthogonal projection over the stepped seating and central area of the booth, adds further dynamism, its elements shifting in the view of passers-by.

  • Architect: Alberto Caiola Studio
  • Location: Shanghai
  • Completion: 2016
  • Area: 80m2
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